EA enlisted Nightcap to develop a social media advocacy program and rollout strategy for the remake of Dead Space that would engage core fans and attract the attention of the wider gaming community.

The campaign was a massive success, garnering over 1 million organic engagements across social. We elicited over 700k total mentions from our passionate fanbase and amassed more than 332 billion potential impressions, succeeding in our goal to reignite a dormant audience, and bring Dead Space back to life.

Roles & Responsibilities: Associate Creative Director, Conceptualization, Lead Motion Designer (Nightcap | part of the Ayzenberg network)

Client: EA